Alberta Health introduced a new opioid awareness campaign. Associate Health Minister Brandy Payne says the campaign hopes to increase awareness for opioid treatments. Payne’s believes awareness could help save lives that could have otherwise been lost to opioids. The campaign will help show awareness through advertising in ways such as billboards, radio spots and posters around post- secondary campuses.
Last November a reported 462 people died in Alberta from fentanyl overdoses, a huge increase from 2016, where only 293 overdoses occurred. With the numbers rising, Alberta Health hopes this campaign will help prevent deaths, as well as the growing number of families affected by opioid overdoses.
(The Canadian Press)