Opioid-awareness campaign launches in Alberta

Alberta Health Services Sign

CALGARY- Alberta Health Services announced a new province wide movement to raise awareness about the available support with opioid use.
It will soon be hard for any Albertan to miss the realities of this crisis. AHS is attracting the attention by advertising around both Edmonton and Calgary through billboards, radio, post-secondary campuses, restaurants, bars and as well as advertisements on transit trains.

After a report released in late November claiming that 462 people had died in Alberta due to opioid overdose more efforts are being made to end this crisis.

“The campaign hopes to increase awareness of the supports available that could help save lives.”

Brandy Payne, Associate Health Minister said in a release. Payne also notes that

“the province is increasing access to opioid dependency treatment, naloxone kits to counteract fentanyl overdoses and supervised consumption services.”

-Reya Lehoux