The music industry is being dramatically affected by the coronavirus pandemic, from live events being cancelled to recording studios having to close their doors. Local music producers and artists in Calgary have had to find loopholes around self isolation in order to keep their businesses running.
“…I was gonna DJ for it again this time, then it got cancelled.”
Luke Lucasvodopija, otherwise know as Nevik, is a producer, DJ, and Rapper working out of the New West Entertainment studio in Calgary. Although he is keeping a positive mindset, Nevik has faced a lot of hardships because of the pandemic. He was booked to DJ many concerts and live events this year saying “Recess was a show that was run by YYC Records and a bunch of local artists were showcasing their talent on it and I DJ’d for it last time, I was gonna DJ for it again this time, then it got cancelled.” Nevik had to leave the New West Entertainment studio and find a way to create music from home. Producers and DJ’s don’t just get their income from concerts and working with clients, they also gain a profit from selling their own merchandise. Nevik has found an easy way to continue selling his merchandise in Calgary despite the difficulties around social distancing “If somebody wants to reserve some merch for me to drop off whenever they’re able to or if somebody wants me to just deliver to their door step and just like walk to the end of their street and be like e-transfer.”
“There’s more at stake than just money at this point.”
Although for others, money isn’t the most important thing to be focused on right now. Rapper, Producer, and Owner of the New West Entertainment studios Adam Massiah says “keeping the business running, honestly we’re able to do what we were doing before but at the same point and time money isn’t everything. There’s more at stake than just money at this point.” Massiah’s mother is in the high risk category for contracting the virus as she recently had an operation on her lungs and the majority of Massiah’s time is spent taking care of her. Although he has a lot on his plate, Massiah has taken advantage of self isolation saying he’s been able to “…make some solid music because I actually have time to sit down and settle with my thoughts.”
The coronavirus pandemic has tested the limits of every industry, but the Calgary music community seem to be a very optimistic group as they continue to create new music at home and work around the difficulties of self isolation.
By Aela Herbert